MoneyLion and MrBeast Launch a $4.2 Million At-Home Giveaway for New ‘Beast Games’ Competition Show

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Beast Games Viewers at Home and MoneyLion Users can Enter for Free and Submit Daily Entries for More Chances to Win Over 1,000 Prizes in a Year-Long Sweepstakes Starting Today!

NEW YORK--(BUSINESS WIRE)-- MoneyLion (“MoneyLion”) (NYSE: ML), the financial platform that has made money easy for over 18 million Americans, today announced its partnership with “Beast Games” the brand new competition series by the YouTube megastar, Jimmy Donaldson, aka MrBeast, which premiered today on Prime Video. As the leader in financial literacy and empowerment, MoneyLion is using this partnership to showcase its efforts to help people Borrow, Earn, Learn and Win. Through this partnership, MoneyLion seamlessly integrates entertainment with its innovative financial products marketplace, offering users innovative tools to make informed decisions, personalized solutions to manage their finances, and rewards that inspire smarter money habits. By bringing these resources to viewers, MoneyLion continues to make financial products accessible and meaningful for everyday Americans.

As part of this exciting collaboration, MoneyLion unveiled the MoneyLion Beast Games Giveaway, a ground-breaking $4.2 million at-home sweepstakes, featuring over 1,000 prizes awarded to viewers at-home and MoneyLion customers over the next year. As the Beast Games contestants battle for a $5 million grand prize, the MoneyLion Beast Games Giveaway gives the viewers at home the same chance to win life-changing cash. From epic prizes to exclusive behind-the-scenes content, MoneyLion is bringing fans closer to the action than ever before.

The giveaway kicks off today, with prizes featured in the first official episodes released on Prime Video. Viewers at home can enter the MoneyLion Beast Games Giveaway for free by scanning a QR code during the show, downloading the MoneyLion app, or visiting MoneyLion.com/BeastGames. For even more chances to win, users can log into the MoneyLion app daily to unlock bonus entries via the “Beast Bonus Button,” with exclusive offers from partner brands.

“Watching people win is great, and we wanted to give everyone at home a shot too,” said Tim Hong, Chief Product Officer at MoneyLion. “With the MoneyLion Beast Games Giveaway, you get a chance to win big while at the same time using everything MoneyLion has to offer to make smarter financial decisions, and have fun while doing it. From cash prizes to behind-the-scenes content, we’re creating unforgettable moments for millions of fans.”

The MoneyLion Beast Games Giveaway is designed to bring viewers closer to the excitement of the series. Through exclusive content available in the MoneyLion app and YouTube channel, fans can go behind-the-scenes with contestants and explore how they plan to use their winnings to transform their lives. Through these personal financial stories, MoneyLion will show how it is putting into action its mission of giving everyone the power to make their best financial decisions. Whether it’s rooting for your favorite participant or scoring daily rewards, MoneyLion makes sure everyone can feel like a winner.

“At MrBeast, our dream has always been to create the biggest, most impactful giveaways in entertainment history while giving back to the fans who make it all possible. Thanks to our incredible partners at MoneyLion, that dream is now a reality,” said Jeff Housenbold, CEO & President at MrBeast.

Jimmy Donaldson is a YouTube creator, entrepreneur and philanthropist known as “MrBeast,” who has captured the world's attention. His content entertains and inspires hundreds of millions through never-before-seen viral spectacles, highly engaging challenges and massive giveaways, including millions of dollars in food and supplies for those in need.

In June 2024, MrBeast became the most subscribed YouTube channel in the world, now with over 335 million subscribers and generating over 2 billion views monthly. In September 2023, Donaldson was named #1 on Forbes Top Creators List. He was also featured on the Time 100 list in Spring 2023 and their inaugural Time100 Climate List in November. In January 2022, Jimmy launched Feastables, starting with the signature chocolate bar MrBeast Bar and soon became one of the fastest growing CPG brands in history.

The giveaway, running now through November 27, 2025, ties directly to the show’s episodes with eight unique drawings, airing weekly through February 13, 2025. Participants who earn daily entries through the MoneyLion app can also unlock special offers, including discounts from retail partners, and exclusive offers from its financial product providers. Additionally, MoneyLion will be hosting influencer and social media activations, sharing even more content to help people make their best financial decisions.

The MoneyLion Beast Games Giveaway complies with U.S. sweepstakes laws and is open to U.S. residents, 18 years or older. For more details, visit www.MoneyLion.com/BeastGames.

About MoneyLion
MoneyLion is a leader in financial technology powering the next generation of personalized products, content, and marketplace technology, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, and personalization; and shortening the distance to an informed action. In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,200+ Enterprise Partner network, together in one experience.

MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.

For more information about MoneyLion, please visit www.moneylion.com. For information about Engine by MoneyLion for enterprise businesses, please visit www.engine.tech. For investor information and updates, visit investors.moneylion.com and follow @MoneyLionIR on X.

MoneyLion Communications
pr@moneylion.com

Source: MoneyLion

Released December 19, 2024