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Powering Digital Freedom

Our family of trusted consumer brands protects nearly 500M users worldwide.

At Gen, our mission is to create innovative and easy-to-use technology solutions that help people grow, manage, and secure their digital and financial lives.​

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Gen is a family of trusted brands built for the next generation of digital life.

Our customers’ needs are front and center to Gen’s mission. So, as a global leader in Cyber Safety, we focus our passion, research and innovation on critical problems facing society, today and tomorrow. ​

We do this by harnessing the power of our consumer brands, powerful AI, and deep visibility into broad insights to protect millions of people everywhere.​

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~500 M

global users

150+

countries in which we operate
Dual Headquarters in Tempe, Arizona, United States and Prague, Czech Republic

A family of consumer brands

Market leaders. Award winners. Digital protection pioneers. Our family of consumer brands are trusted by millions of customers, all over the world.​

Learn about our brands
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Norton is the #1 top-of-mind Cyber Safety brand globally

Norton empowers individuals and families with award-winning protection for their devices, online privacy, and identity. Millions of customers trust Norton with their personal information around the globe.

3,600
cyberthreats blocked on average every minute.
4
decades of consumer cybersecurity experience.
56x
PCMag Editors’ Choice winner.
Go to Norton.com
Avast (1)

Avast is a global leader in digital security, privacy, and identity

Avast helps protect millions of users from online threats with a threat detection network that is among the most advanced in the world, using machine learning and artificial intelligence technologies to detect and stop threats in real time. Avast products and services are top-ranked and certified by industry experts.​

30+
years of experience in digital security.
12.7M+
malware attacks detected on mobile devices on average per year.​
7.5B+
total cyberattacks blocked in 2024.​
Go to Avast.com
Lifelock (1)

LifeLock pioneered identity theft protection

LifeLock is a leader in identity theft protection in the U.S. LifeLock detects* and alerts people to possible identity threats, and its dedicated Identity Restoration Specialists help people restore their identity if they do become a victim. Millions of customers trust LifeLock to help protect their identities.​

#1†​
Most trusted brand in the U.S. for identity theft protection.​
Up to $1M‡​
protection package in every plan.
81M+
Identity Theft Protection alerts and notifications were sent in 2024.
Go to LifeLock.com

Empowering Financial Wellness with MoneyLion

MoneyLion is a leading digital financial platform helping millions of Americans take control of their money. With innovative tools like Instacash, RoarMoney, and Credit Builder Plus, MoneyLion is redefining how consumers save, spend, borrow, and invest—all from one app.

10+
years served with a mission to provide accessible, personalized financial products to everyone.
18M+
users served since launch.
$1B+
in transaction volume processed through the MoneyLion platform.

Your business buddy

Gen is a trusted partner to many leading institutions, across multiple industries. Through our family of trusted consumer brands we offer solutions in breach response, employee benefits, identity protection, security and privacy. Find out how we can future-proof your business, employee and customer relationships.

Partner with us
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We’re proud of our awards

From ethical business practices and a thriving company culture, to our high levels of customer service, we’re recognized by industry experts.

A year for doing good

Learn more about the people, products, partnerships and programs that enable us to make a difference.

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Grow your career with us

We're always looking for smart, fearless and dedicated people to join the global Gen family. Want to help today’s and tomorrow’s generations take control of their digital lives?

Discover Life@Gen
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*LifeLock does not monitor all transactions at all businesses.​
†Based on Gen™ Brand Tracker, February 2024.​
‡Up to $1 million for coverage for lawyers and experts, collectively, if needed, for all plans. Reimbursement and Expense Compensation, each with limits of up to $1 million for Ultimate Plus, up to $100,000 for Advantage and up to $25,000 for Standard. Benefits under the Master Policy are issued and covered by third party insurance companies.​
§Data based on an online survey of 1502 adults in Germany conducted by Walnut Unlimited on behalf of Gen™, October 2024 - January 2025.